Moroccanoil: A Reimagined Identity

For over a decade, Moroccanoil has been a leading cosmetic brand, inspired by the transformative power of argan oil.
Known for its ability to make hair strong, shiny, smooth, and manageable, argan oil remains the heart of the brand.
The rebranded identity draws inspiration from the shape of the argan plant, seamlessly blending it with Mediterranean textile patterns.
This approach creates a clean, refreshing, and modern design that honors the brand’s roots while bringing a contemporary touch.