Elite Energy Website Redesign: Showcasing Brand and Services
Elite Energy is a personal training facility with over 120 clients and diverse programs, including weight-lifting, treadmill running, cycling, and soccer training. However, their previous website failed to effectively showcase these offerings, hindering its ability to attract new clients.
Through a detailed design process, I focused on analyzing user needs, organizing content, and enhancing the visual hierarchy. By streamlining the layout and improving navigation, the redesigned website clearly communicates the brand's personality and programs, offering a more engaging and user-friendly experience.
Challenges
The landing page was cluttered and unclear, distracting users and potentially deterring interest in the programs.
Design Approach
The redesign focused on clarity and organization. By structuring sections effectively, users can easily understand the trainers’ mission and explore available programs.
THE SOLUTION
The new design features SF Pro for text and a sleek color palette (#181818, #FFCC68, #47433E)
to create a modern, professional look. These choices enhance usability and ensure the website communicates its purpose and services clearly, engaging prospective clients.
